ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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Snapchat is one of the most popular social media platforms in the world, with over 375 million daily active users. Recently, Snapchat introduced a new AI feature that has taken the platform to new heights, and it is pretty amazing what this chatbot can do. What is My AI? My AI is an experimental, friendly…
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Social media platforms have become a huge part of our everyday life, and as they grow, they have started to play a significant role in both our personal and professional lives. “There were 57.10 million social media users in the United Kingdom in January 2023.” Research by Meltwater has looked into what social media platforms…
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Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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Since TikTok emerged the platform has always been associated with the younger users. In 2022, TikTok had unsurprisingly “surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.” An article in the Daily Express highlights the rise of the Granfluencers- “people…
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It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
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The number one question that content creators ask themselves is… “What’s the best time to post on social media?” Social media has become such an important platform for creators to grow their businesses, brands and followings. Uploading images and videos at optimal times is a great way to strengthen your chances of capturing and cultivating…
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If you like keeping up with social media trends, you have come to the right place. Here at Escapade PR, we love a little foresight on what to expect from 2023 when it comes to social media so we’ve decided to shed some light on social media trends that could potentially happen in 2023. Consumer…
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Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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