September signals a time of change. Summer ending. Schools starting. And from a social media point of view, new digital marketing reports being released. In this blog I will be rounding up the latest statistics in social media, from how consumers and brands view the platforms, to the challenges that social media marketers face. So,…
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The newest trend on TikTok, known as ‘girl dinner’, has taken the internet by storm. This trend has sparked an endearing and humorous conversation about the unconventional meals that women occasionally put together for themselves. Started by TikTok creator karmapilled, who shared her ‘girl dinner’ consisting of a half-eaten ice cream which now has over…
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You’ve already heard or read about Threads, a new app created by the Instagram team, but do you know how to use Threads? If you need a quick refresher about the app, essentially Instagram Threads allows you to share text-based content – with options to include links, photos, and videos. Ready to leave Twitter, or…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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Social media has become an integral part of our lives, connecting us to a global community and transforming the way we communicate, share ideas, and build relationships professionally and personally. With its immense influence and impact, it’s only fitting that we dedicate a day to celebrate this phenomenon that has revolutionised the way we connect…
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June 21st marks National Selfie Day, a day dedicated to capturing the perfect self-portrait. With the rise in smartphones with front facing cameras and social media trends, capturing the ideal selfie has become a significant part of living in the digital world. What are selfies? Selfies are self-portraits usually taken on a smartphone camera, at…
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With the rise of social media, influencers are continuing to grow quickly and organically to build their audiences. Influencer marketing has become one of the most powerful tools for brands to establish genuine connections in an engaging way with their target audience. By collaborating with influential people who have a strong online presence, brands can…
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