International Women’s Day, held on March 8th every year, is a day of celebration and advocacy for women’s rights and equality around the world. This year’s theme is embracing equity. The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about Why equal opportunities aren’t enough. If you’re looking for something to do…
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One of the biggest singing icons, Rihanna, wasted no time after announcing her performance for Super Bowl Halftime show 2023. You may not know this but artists who perform for the Super Bowl are not paid. Rihanna, however, saw this as an opportunity to promote her three major businesses and make BANK! 💸 in addition…
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The number one question that content creators ask themselves is… “What’s the best time to post on social media?” Social media has become such an important platform for creators to grow their businesses, brands and followings. Uploading images and videos at optimal times is a great way to strengthen your chances of capturing and cultivating…
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It has been reported by The Drum that during lockdown people have “embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.” The use of social media…
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Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies. There are 15 million…
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