Who doesn’t love a delivery? Packages of all shapes and sizes turning up at your door makes it feel like Christmas every day, especially when you can’t even remember what you’ve ordered! With the COVID-19 pandemic forcing us to spend more time at home over the last 18 months, it’s no wonder the popularity of…
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As we approach the one-year anniversary of first going into lockdown in the UK, many of us are starting to experience 2 years’ worth of celebrations lost to the COVID-19 pandemic, this of course includes our Mums. How has the pandemic affected consumer buying habits and how we feel around Mother’s Day? Well,…
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2020 has been a year like no other! The coronavirus pandemic has seen us all staying inside for months on end, elbow bumps replace hugs and even panic buying of toilet roll and pasta. With the rule of six applying to groups across the whole country, crowds gathering for sports tournaments, festivals and concerts seem…
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There is no doubt, that as nation, we are obsessed with the weather. Can you think of a week, or perhaps even a day, when you haven’t mentioned it yourself, replied to a comment or overheard a conversation about the weather? Perhaps it is because we just have so much of it! Our island is…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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The recent introduction of the five pence charge for single use carrier bags, got me thinking about how easy it is, or perhaps more likely, how difficult it is, to change the everyday habits of a nation. The Government reports that the five pence charge, already levied in Wales has led to a 79% decrease…
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A huge surge in consumer demand for transparent labeling is serving food and drink brands a new challenge; to find a happy balance between conforming and standing out from the vast food crowd. Widespread media coverage and ingredient shaming of some of the nation’s most popular food and drink brands has left the modern consumer…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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