Tag: pr

SOCIAL MEDIA PR FAILS!

In the week where everyone was talking the beautiful game, it is no surprise that brands jumped or at least attempted to jump on the hot topic of the Euros 2016! On social media being topical is the aim of the game, jump on the right hashtags, create engagement and you can reap the rewards!…
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LIES, DAMNED LIES AND STATISTICS

I love the debate that ensues in the office following the release of a major piece of research and often the racier headline grabbing Omnibus studies too. Even when the study is seriously robust, like the data released last week by the Office for National Statistics on personal wellbeing, it is human nature to query…
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