Are you one of the many feeling super excited about this weekend’s #RoyalWedding? His Royal Highness Prince Henry of Wales, once dubbed the world’s most eligible bachelor, is actually getting married! And there’s no shortage of brands jumping on the back of the hype! Here are our top three favourite! M&S REBRANDS ITSELF… AND ITS…
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April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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In the Escapade office, we have a variety of “generations” within the team. From the traditional marketing audience terms we’ve become acquainted with, right through to some of the more niche micro generations that have been coined. But how many of us actually really understand what these terms mean? The use of these terms is…
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Last week we were excited to welcome Kate Connaughton into the Escapade office, for a little taste of what it’s like to work in the world of consumer PR! We hope we a gave her some valuable experience in helping her make that all important decion of what direction to head into after University! Here…
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Fake News went mainstream back in 2016 after Donald Trump labelled a CNN journalist as “fake news!” at his first press conference as President-elect. And ever since it’s been hard to avoid. Concerns around fake news have since made Brits more wary of clicking on stories from non-traditional media outlets, with Facebook promising to tackle fake…
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Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. To Buy or Not to Buy – That is…
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Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research shows that 68% of millennials…
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This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a celebratory glass of fizz and slice…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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