Brands have been killing it with campaigns this month with their innovative way to connect with their audiences and build a relationship with them. So, we decided to pick a few PR campaigns that stood out to us! Here’s a roundup of the best campaigns in July: Butterkist “Here for #CasaAmor” The drama is hotting…
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With the country nearing a year in lockdown, we’re certainly making the best of a bad situation, with many of us turning to our tummies to seek out life’s little pleasures and something to look forward. And the global pandemic has certainly changed our food shopping habits too – perhaps for the long-term… But what…
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You’ve probably heard about the recent news of Sir David Attenborough joining Instagram – who knows, you may even be following him. And his recent debut on Instagram has now made one of Britain’s favourite broadcasters a world record holder, attaining the record of fastest time to reach one million followers. Taking just over four…
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Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
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April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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I’m not sure I can pin point the exact moment I decided to take my life in a new direction, but it may have been when an authority figure in a suit asked if I could photocopy something followed by the words ‘are you sure you can manage that?’ I had kind of floated from…
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After being terribly dubious and judging of others, I downloaded Pokémon Go on Thursday night to see what all the fuss was about. Within minutes, a Bulbasaur appeared in my lounge, I panicked and shut the app, only to find it had followed me to my bedroom later. Catching my first Pokémon was apparently all…
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