This week, it was announced that every one of Pret a Manger’s 12,000 employees is to be gifted £1,000 to thank them for their hard work, as the popular sandwich chain is sold by its British private equity owners Bridgepoint to JAB Holdings, a Luxembourg-based investment fund. What a fantastic way to both reassure employees…
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This Easter, we welcomed our latest work placement Tamara, who has put together some lessons in what they don’t tell you before you graduate and what she’s learnt since studying at university! If you are considering a role in marketing or consumer pr, her tips are worth a read! By Tamara Corcoran For the past three years,…
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Last week we were excited to welcome Kate Connaughton into the Escapade office, for a little taste of what it’s like to work in the world of consumer PR! We hope we a gave her some valuable experience in helping her make that all important decion of what direction to head into after University! Here…
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New Year’s Resolutions can purportedly be traced back to ancient times, from Romans making promises to the god Janus to medieval English knights making a post-Christmas commitment to chivalry. But has this ancient custom now run its course? Have people changed their focus to make smaller but more enduring steps towards better mental and physical…
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Christmas adverts have fast become a staple part of the festive build up, so much so it’s hard to believe that it has only been nearly six years since John Lewis first released their iconic video ‘The Long Wait’, which seemingly spearheaded the start of the Christmas advert revolution! Back in 2011, the advert featuring a boy…
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How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing majority of people choose brands that match their personal style and taste, whether they are shopping…
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