Hands up, who’s watching Love Island this year? As the UK experiences a heatwave, and we’re all set to melt by 9pm, a little light relief, and perhaps some retail therapy is a must. To that end, this year ITV is trialling a brand new service, which allows viewers to find and purchase items from…
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The UEFA EURO 2020 tournament is definitely football, but not quite like we know it! Never the less, as the group stages got underway, it seems football may just been the gem that retailers were hoping for as restrictions starting to ease. The delayed tournament is expected to prompt a much welcome 1 billion boost…
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How have you used your time in lockdown? Baked a cake? Check. Painted a wall? Check. Ordered so many items online you weren’t sure what the delivery driver was bringing? Check. Or perhaps you’ve completed Netflix and made an insufferable number of TikToks? No judgement here, you’re not alone. As we hit 100 days of…
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With Valentine’s day just around the corner, many of us Brits will be flocking to the shops to buy our loved ones a special gift in order to celebrate the day. From cards, flowers and chocolates to evening’s out and lingerie, there is no shortage of options for the perfect loved up day. In fact,…
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Inbox full of GDPR emails? Anyone else surprised by just how many retailers and services they were actually signed up to?! And how many have you decided to stay with? Research from the DMA shows that most consumers feel more comfortable sharing their data than ever before. The survey revealed that 62% of consumers’ confidence in…
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This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a celebratory glass of fizz and slice…
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Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
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From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
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As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As online retail pr shopping is so widely available,…
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