With Easter approaching this weekend, to coincide with an easing in lockdown restrictions, the nation is keeping everything crossed for good weather and time to enjoy a good old socially distanced gathering in the garden! While we can’t control the weather, especially over a long weekend,, we do all appear to be making up for…
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Work from home… have you loved it, hated it or are you somewhere in the middle? With it being almost a year on since many of us first started working remotely (wow!) we take a quick look back at our work from home experiences here at Escapade and some learnings we’ve gained along the…
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Hands up, I have seen the local Hermes, DPD and Yodel drivers more than I care to admit, since working from home in March… but I do also like to squirrel away money, or much to everyone’s dismay, hold on to gift cards for an eternity, when all I really want is a Dyson Hairydryer…
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The modern day consumer lives in a world of immense supply of information. With changes in technology everything is just a few clicks away and a message can be distributed to millions within seconds. Those on the receiving end are becoming desensitised to many forms of advertising, making it increasingly difficult for smaller businesses to…
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As Coronavirus has swept the world over the past few months, the recent, unforeseen turn of events has forced brands to rethink their tone and messaging to existing or potential customers. Businesses have had to quickly change their social and advertising strategies – and no doubt, social content which has been carefully curated and planned…
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Since the UK went into lockdown on Monday 23 March 2020, our Sport, Health & Wellbeing PR team have noticed a BOOM in the fitness industry and not in the conventional way. 9.7 million of us Brits were reportedly signed up to health and fitness facilities in Sept 2019 – sounds like a lot doesn’t it….
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Whether it’s a restaurant, hotel, attraction or even a make-up range – you bet it, I’ve already done my research! Personally, online pr reviews are my go-to tool when making a purchase, with a considerable amount of time often spent scouring Google to check out customer ratings to aid my decision. Depending on price, sourcing…
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This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions has been around for centuries. So it only makes sense for us…
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Spring is around the corner, temperatures are slowly starting to increase and we are finally getting a little more sunlight in the evenings. This means it’s time to start thinking about one of our favourite occasions, Mother’s Day, or traditionally, Mothering Sunday. This internationally celebrated day lends itself to a substantial increase in sales, with…
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