THE RISE OF THE MICRO INFLUENCER: IS THERE NOW SUCH A THING AS BEING TOO POPULAR ON INSTAGRAM?
Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with…
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