As our “new normal” continues to evolve week by week within the COVID-19 pandemic, understandably, so has our search interests. How we are living has significantly changed, and the information, products and services we are seeking to know more about are following suit. Gyms are closed, so search for equipment in up by 70%. The…
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It’s week nine of lockdown in the UK, and how many couriers have you made friends with? The postman has become my best friend, my food is delivered by a landscape gardener desperate to help the community, and I see the Amazon man more than anyone I know – and I’m not alone, right? A…
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Whether you sit down as a family, grab something on the go, eat on the sofa, or at your desk, the face of dinnertime as we know it has changed. For many, long gone is the sit-down meal and a chance to talk about the day, replaced instead with solo dining, as a result of…
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According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
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On the 13th of September Kirsty Marrins launched “A wellbeing guide for comms professionals” in collaboration with CharityComms. Kirsty works in the charity sector. This follows increasing issues with comms professionals being unable to switch off which is leading to a detrimental effect on the mental health of many working in the related sectors. This…
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Are you bored of Brexit already? Very rarely do we encounter such a long standing, hotly-debated topic that divides opinion so passionately. For brands, many would consider this a no-go area, tip toeing around what might upset or cause any kind of unwanted backlash. For some however, the opportunity to use the controversy surrounding Brexit…
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If you are looking to use Instagram as a marketing tool, it is not an easy task to make it a success! Simply starting a page is the easy part; you then have to create beautiful content, grow your account, engage with followers, answer DMs, find influencers, the list is endless! Luckily, there are some…
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Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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Berkshire based consumer PR agency, Escapade, today launches its sister brand Elevation Marketing, specifically to support SME’s operating in the food and drink industry. Recognising that a traditional agency approach is often not viable for most new businesses, Elevation has been developed as a hybrid mentoring and practical learning programme for brands in those infancy to accelerator stages…
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