Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with…
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As you may have heard, popular cosmetics brand, Lush UK, announced in April this year that they would be logging off of their social media accounts for good… “We’re switching up social media. Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with…
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When you think of what personifies an online influencer, most of us will automatically think of the young, glossy, pout perfected insta-clones that seem to be saturating the digital world. You know the ones! When social media was in its infancy, especially image and video based platforms, Fashion & Beauty was the category that spurred…
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If you are one of the billion social media users you probably would have noticed the social media black-out that affected people world-wide last night. According to Down Detector from around 4 pm UK time social sites such as Instagram and Facebook were down around the world. Social media users were left without access for over…
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Chrissy Teigen started the New Year by giving a good humoured thanks to John Legend for not only being her husband-husband, but specifically her #InstagramHusband… A growing hashtag that has now generated over 125,000 posts, and it’s not just a saying… This is a real job for some guys! “Thank u for always supporting my…
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