Instagram has evolved into a platform for sharing big moments and killer selfies. You have certainly seen that Instagram has been swarmed with photo dumps lately – the current trendy way to share pictures on social media that is breaking the Instagram aesthetic norm. Instagram is now more focused on video content, whilst images have…
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It has been reported by The Drum that during lockdown people have “embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.” The use of social…
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Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
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This week the Escapade team went along to FutureComms16 to hear more about ‘Storytelling, Social Media & Digital PR Challenges’ facing the industry. Hosted at BAFTA, the scene was set for a day of information sharing with like-minded comms pros, and of course snapping selfies with the various iconic BAFTA masks around the building. We’ve…
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