This week we’re getting to know the wonderful Amy Cousins, a fitness, food pr and lifestyle blogger with a love of all things health! When did you first set up your social channels, and what got you started? My journey into blogging was somewhat of an accident. I lived in London for 2 years, working…
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Who is more likely to say they are influenced by social media pr when it comes to relationships with brands? Like many areas of marketing, It appears there is a quite a substantial gender divide when it comes to online influence. According to recent research* from loyalty insights agency Motif, women are much happier to…
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Who’s already signed up? I’ve spent the last couple of weeks actively cleaning my home with Zoflora, visiting various homeware stores seeking out new magical cleaning products and sharing my new found love of cleaning my home with anyone who’ll listen. Sophie Hinchcliffe aka @mrshinchhome has become a cleaning sensation, taking Instagram by storm with her…
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In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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