Tag: health pr

It’s all about the mind… Not the a$$!

This month the Escapade team has been graced with the company of super intern Emily Mulligan, who this week shares her thoughts on the changing facade of health pr campaigns! Lena Dunhams famous quote ‘It aint about the ass it’s about the brain’ has shown the new revolution of exercising for wellbeing not just to…
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The Only Whey is Protein

As a nation we can’t get enough of the stuff, protein has been the ‘in’ word for a few years and now it’s not just reserved for those innovative trend followers. It was reported recently that half of UK consumers are now aware of the health benefits of protein. That statistic shows a huge movement…
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A Wonderful Year for POM!

With a brand transformation, new product launch and an exciting celebrity campaign kicking off this week, it is fair to say that our lovely client POM Wonderful has had a jam-packed and incredibly exciting start to 2015… Renowned for being made from only authentic Californian pomegranates, POM Wonderful 100% Pomegranate Juice from concentrate has launched…
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How A Picture Tells A Thousand PR Words

The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
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Mo Farah talks training, racing, recovery and nutrition…

Who says working at the weekend has to be a chore?! Not when you have a sport PR client! We spent ours with the organisers of the first ever Vitality North London Half Marathon, alongside thousands of eager ‘stadium to stadium’ runners, and of course, Team GB favourite Mo Farah! Starting at Allianz Park, home…
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The Healthy Foods Creating a Buzz in 2015

2014 was the year that healthy eating became cool! We saw the proliferation of ‘clean’ eating, the rise of paleo, a Nutribullet revolution and more chia puddings than you can shake a coconut at. So what diet and healthy-eating foods are set to feature in our meal plans for 2015?  From old vegetable friends to…
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