This week saw the release of the 2019 YouGov Brand Health ranking, and if like me, you love a list, then this is definitely one for you. 2019 has been good news for retail pr with department store John Lewis topping the chart for the second year running – with a hat tip to its…
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The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
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This year we’re excited to bring you a monthly instalment of short interviews, with some of our favourite digital influencers. Hopefully this will help you get know the face behind the page, and how best to collaborate with these guys on upcoming campaigns! We’re kicking our #GETTOKNOW feature with one of our fitness and business…
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Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing majority of people choose brands that match their personal style and taste, whether they are shopping…
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The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere,…
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It would be a challenge to enter any store, not just specialist health and beauty shops, and not encounter a plethora of coconut products. From water to oil, flour to sugar, milk to the fruit itself, the infiltration of this mighty drupe (apparently the correct botanical term for a coconut), is immense. And, it’s not…
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