The word diet literally means “the kinds of food that a person, animal, or community habitually eats” but in our society nowadays, diet is usually associated with the way in which people are trying to lose weight. With 63% of all UK adults now being classed as overweight or obese – that’s 35 million people…
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We live in a world infatuated with fitness, from weight-loss supplements to waist trainers, there is no limit to just how far we will go to achieve that perfect body. According to Insider, in 2020 the majority of fitness influencers reach their viewers through Instagram. Despite the expansion of other media channels such as Tik…
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This week is Mental Health Awareness Week, and more so than ever our social feeds have been packed full of reminders and resources to help benefit our mental health. After the year we’ve all had, perhaps now we realise the importance of the simplest things – the check in phone call, a hug, that hour…
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Gyms in the UK opened up again (after what felt like FOREVER!) on 12 April 2021, but how has a year of social distancing and lockdown closures affected the health and fitness sector? Pre COVID-19 Cast your minds back to January 2020, when the world had started to become aware of COVID-19 but the impacts were…
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I’m sure by now, you have heard of Veganuary! If not, where have you been? Launched in 2014, Veganuary is a registered charity that has supported and inspired MILLIONS of people from around the world to try a vegan diet in January. Making a lifestyle change can be really challenging, especially when you are talking…
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As children we’re taught, in a world where you can be anything, be kind. Yet it’s a mantra that’s often forgotten when we’re busy, stressed, tired, or dealing with life in a global pandemic! Ok, so the latter isn’t one any of us are prepared for and with mental health taking a real spotlight in…
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In May, the Prime Minister heralded what he thought could be a new ‘Golden Era for Cycling’, as the Government sought to encourage people away from crowded public transport and onto two wheels. And, it would seem that the UK has indeed caught the cycling bug during these extraordinary times. 2020 didn’t start this way…
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Since the UK went into lockdown on Monday 23 March 2020, our Sport, Health & Wellbeing PR team have noticed a BOOM in the fitness industry and not in the conventional way. 9.7 million of us Brits were reportedly signed up to health and fitness facilities in Sept 2019 – sounds like a lot doesn’t it….
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This week the UK’s Chief Medical Officers released a new report setting out guidelines for physical activity for all age groups, updating the earlier study carried out in 2011. Evidence now demonstrates that there is no minimum amount of physical activity required to achieve some health benefits. The previous requirement for a 10-minute bout of…
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