The recent introduction of the five pence charge for single use carrier bags, got me thinking about how easy it is, or perhaps more likely, how difficult it is, to change the everyday habits of a nation. The Government reports that the five pence charge, already levied in Wales has led to a 79% decrease…
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A huge surge in consumer demand for transparent labeling is serving food and drink brands a new challenge; to find a happy balance between conforming and standing out from the vast food crowd. Widespread media coverage and ingredient shaming of some of the nation’s most popular food and drink brands has left the modern consumer…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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