TWILIGHT TAKEOVER: THE RISE OF ‘GRANFLUENCERS’
Since TikTok emerged the platform has always been associated with the younger users. In 2022, TikTok had unsurprisingly “surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.” An article in the Daily Express highlights the rise of the Granfluencers- “people…
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