EMBRACE YOUR FLAWS! HERE’S HOW BRANDS ARE TURNING THEIR NEGATIVE PRESS INTO POSITIVE PR!
Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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