Is it too early to say Christmas? Probably… but I’m going for it anyway! This week Amazon commissioned a new survey to investigate the UK’s festive shopping habits to support the launch of their Christmas Shop and Gift Finder on their website as they found brits spend 882 hours in their lifetime purchasing 1,386 Christmas…
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Last week we felt our first glimpse of British Summer, the temperature reached a scorching (for the UK!) 27 degrees, and everyone went into meltdown. Fluffy jumpers and puffer coats were now packed away and everyone started debating if flip flops were socially acceptable to wear to work. Probably not. The good weather brought most…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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As we move into April (which alone could be a hoax), we took a moment to enjoy the April Fools that some of our favourite food brands have been testing our gullibility with. Some we are glad are not a thing (think “whopper toothpaste”) and others we wish were true (hello popcorn funnel)! BURGER KING…
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When a new client product lands in the Escapade office, it’s often met with mass excitement, a stampede to the kitchen and cries of delight… And our most recent launch was no different! Last month we received the much anticipated TWIX Spread… and we weren’t disappointed! After a group tasting session, we drafted trade and…
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I can count on one hand the amount of white bread I have purchased this year. I rarely venture down the bread isle unless it’s for a special occasion or meal – there is far too much temptation! Pizza on the other hand, whether in the form of take away, oven, dough made from scratch…
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