There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually are. Strength of brand, and mass brand awareness, seemed to…
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With sportswear now fashionable, so many more opportunities to get fit and celebrities leading the way, it’s no surprise that the UK sportswear market and the need for sports pr is growing rapidly. By 2019, the sportswear market is set to exceed £8bn and between now and then is predicted to grow at an average…
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Just one week after we all swore to make 2016 the year where we finally stub out those stinky cigarettes for good, or shift that niggly bit of excess weight that has become a permanent fixture around our midriff, we’ve given up! That’s right. We’ve given up! And some people didn’t even make it to 24 hours,…
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