Year on year more of us join the gym, often with good intentions to make a change but if we are being honest, it loses its appeal after a few weeks. Fitness means something different to everyone so whether you’re a fitness fan or eager to learn about new food trends let’s have a look…
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If you find yourself lost in a whirlwind of thoughts and emotions, you should know that you’re never alone. We fight with the demands of everyday life and although they will never disappear, we need to focus on the ways we can alleviate some of the pressures. As we learn to deal with our stress…
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We live in a world infatuated with fitness, from weight-loss supplements to waist trainers, there is no limit to just how far we will go to achieve that perfect body. According to Insider, in 2020 the majority of fitness influencers reach their viewers through Instagram. Despite the expansion of other media channels such as Tik…
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Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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Gyms in the UK opened up again (after what felt like FOREVER!) on 12 April 2021, but how has a year of social distancing and lockdown closures affected the health and fitness sector? Pre COVID-19 Cast your minds back to January 2020, when the world had started to become aware of COVID-19 but the impacts were…
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Since the UK went into lockdown on Monday 23 March 2020, our Sport, Health & Wellbeing PR team have noticed a BOOM in the fitness industry and not in the conventional way. 9.7 million of us Brits were reportedly signed up to health and fitness facilities in Sept 2019 – sounds like a lot doesn’t it….
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This week, in our getting to know series we ask Eloise Head, who is also known as Fitwaffle, about her journey as a food and fitness blogger. When did you first set up your social channels, and what got you started? Fitwaffle actually started as a Fitness/Food account on Instagram and an online blog in…
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This week the UK’s Chief Medical Officers released a new report setting out guidelines for physical activity for all age groups, updating the earlier study carried out in 2011. Evidence now demonstrates that there is no minimum amount of physical activity required to achieve some health benefits. The previous requirement for a 10-minute bout of…
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This year we’re excited to bring you a monthly instalment of short interviews, with some of our favourite digital influencers. Hopefully this will help you get know the face behind the page, and how best to collaborate with these guys on upcoming campaigns! We’re kicking our #GETTOKNOW feature with one of our fitness and business…
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