Tag: fashion

Augmented Reality – The Next Generation of Online Shopping?

This week, our latest work placement Rebecca Stacey looks at how AR (Augmented Reality) is making noice in the world of online shopping, woth ASOS’s new tool!   Online shopping is amazing to be able to choose clothes that you want from the comfort of your own home whether it’s to choose last minute items for…
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Sportswear as Fashionwear: The Rise of Athleisure

With sportswear now fashionable, so many more opportunities to get fit and celebrities leading the way, it’s no surprise that the UK sportswear market and the need for sports pr is growing rapidly.  By 2019, the sportswear market is set to exceed £8bn and between now and then is predicted to grow at an average…
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