Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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The digital era is here with no signs of disappearing any time soon. In fact, there are over 3.2 billion people now using social media … that’s just over 40% of the world! So, keeping up with the latest trends, in order to make your content stand out in this evolving world, is more important…
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When it comes to social media content, video dominates. From TikTok to Reels, Stories to Snapchat, major social media platforms are really pushing for video content, and for good reason. Here’s why we believe video is a killer content strategy for anyone who is trying to increase their online presence. Video is booming According to…
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Facebook Stories has over 500 million daily active users, and is predicted to rise throughout 2021. With simple features, and the absolute prime viewing location on Facebook’s News Feed, Stories offers you a whole new marketing resource to promote your business or brand, which may have gone unnoticed! Organic reach continues to decrease on Facebook…
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When we scroll through our social media pr channels it is hard to avoid the relentless adverts popping up advertising a product or service to us. They are there for good reason, with 57% of consumers saying that social media influences their shopping habits. Whilst there can be some positive correlation between the amount of…
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“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched in 2010, the same year as Instagram, but after spending many…
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This week, Facebook will introducing its digital wellbeing screen-time management dashboards for both Facebook and Instagram, initially in the U.S. before rolling it out to all users in the coming weeks. Through various studies, Facebook concluded recently that it was “passive zombie-feed scrolling, not active communication with friends, that hurts our health”, and has since…
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Last year, in the UK, on average each person spent four hours accessing the internet via a laptop and over 1 hour 45 minutes through a mobile device each day¹. So, if you look around your office or home, you’ll notice that it’s very likely that if someone is on the internet, they may also…
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Algorithms are an essential part of digital data, that can help marketers really get to grips with their consumers lifestyle and consumption habits. This year, Mark Zuckerberg announced that Facebook would be changing its news feed algorithms to prioritise content from “friends, family and groups”. This comes as no surprise, given Facebook has long been…
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