With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
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We have a bit of a tradition in the Escapade office around this time of year, where we all sit around to watch, dissect and criticize the annual helping of festive adverts… All over a small feast of M&S’s latest Christmas food offerings! The concept of “the Christmas advert” is no doubt owned by John Lewis. It’s…
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Cast your mind back to June 2015, when Donald Trump first announced he was going to campaign to be the official Republican candidate in the 2016 US presidential election. We all laughed. Then think back to only July this year, when he actually managed to get voted in as the Republican representative. Still pretty humorous….
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After being terribly dubious and judging of others, I downloaded Pokémon Go on Thursday night to see what all the fuss was about. Within minutes, a Bulbasaur appeared in my lounge, I panicked and shut the app, only to find it had followed me to my bedroom later. Catching my first Pokémon was apparently all…
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In the week where everyone was talking the beautiful game, it is no surprise that brands jumped or at least attempted to jump on the hot topic of the Euros 2016! On social media being topical is the aim of the game, jump on the right hashtags, create engagement and you can reap the rewards!…
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How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
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Just two months ago, Trinity Mirror announced the launch of its new print newspaper title New Day, just one week after ESI Media axed the print edition of the Independent to focus on its digital footprint. The “politically neutral” New Day launch was supported by a £5m TV ad campaign, targeting those, primarily female, who were “time poor”…
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Here at Escapade, we are excited to announce that our Associate Director, Rhianon Williams, has been appointed Vice Chairman of the PRCA South East & East Anglia Group! Working closely with Chairman Katie King and the PRCA events team, Rhianon will be officially welcomed at the first group event of 2016 on Wednesday 27th April 2016,…
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It seemed like such a lovely idea; inviting the public to submit and vote on the name for a £200m ship, but is it one that perhaps, The Natural Environmental Research Council (NERC) is now regretting? Looking for a name to reflect the ship’s prowess in the oceans; it is due to set sail the…
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