This month, we’ve been working with a host of some of our favourite influencers from the world of interiors for our client 3M Command! We took the time to speak to award winning blogger Geraldine Tan, who set up Little Big Bell, voted one of the Evening Standard’s Top 5 Instagrams to follow! When…
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In the Escapade office, we have a variety of “generations” within the team. From the traditional marketing audience terms we’ve become acquainted with, right through to some of the more niche micro generations that have been coined. But how many of us actually really understand what these terms mean? The use of these terms is…
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Dry January is named aptly for people trying to give up alcohol during the first month of the year, however for many people dry January also meant a very dry bank account, after the onslaught of spending during the Christmas period. It’s no surprise then that UK shoppers spent less last month than the year…
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Longtime fans of the GIF, now is your time! Instagram has finally given us something we never knew we needed, in the shape of GIFs for Instagram Stories. The platform, which hosts more than 40 billion photos, has partnered with GIF powerhouse, Giphy, and now allows users to choose from a host of transparent-background GIF…
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Millions of us every year go abroad on holiday, according to the Office for National Statistics, UK residents made 12 million visits abroad in 2016, with increases set for the 2017 and 2018 reports. It’s no surprise then that 2018 is set to be the year where there is a consumer shift away from material…
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2017 was the year when Twitter finally gave us the long-awaited promise of 280 characters, Snapchat gave us superstalker-ish Snap Maps, Instagram let us go “live” with friends, which went down much better than its algorithm changes, and Facebook, well that let us go live too, however we’re yet to know anyone really make a splash with this…
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Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies. There are 15 million…
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Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our heart’s content! And there’s not a day that goes by that doesn’t…
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