Carefully curating your Instagram feed, researching hashtags, engaging with your followers and reaching out to accounts you admire? Refreshing your images and feed to see the likes roll in? It’s all part of being an Instagram user, right? Well it could well be a thing of the past if Instagram removes one of its key…
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If you are looking to use Instagram as a marketing tool, it is not an easy task to make it a success! Simply starting a page is the easy part; you then have to create beautiful content, grow your account, engage with followers, answer DMs, find influencers, the list is endless! Luckily, there are some…
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When you think of what personifies an online influencer, most of us will automatically think of the young, glossy, pout perfected insta-clones that seem to be saturating the digital world. You know the ones! When social media was in its infancy, especially image and video based platforms, Fashion & Beauty was the category that spurred…
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Have you started to stockpile food in anticipation of the Apocalypse, aka Brexit? We might be used to panic buying, and stashing away bread, milk and eggs when there’s mention of snow in the weather forecast, but now there’s a new kid on the block… The possibility of a no deal Brexit has sent us…
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Spring is around the corner, temperatures are slowly starting to increase and we are finally getting a little more sunlight in the evenings. This means it’s time to start thinking about one of our favourite occasions, Mother’s Day, or traditionally, Mothering Sunday. This internationally celebrated day lends itself to a substantial increase in sales, with…
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Over recent years, advertisers have harnessed the power of social media by using celebrities with large followings to endorse products on platforms such as Instagram, a social space that has approximately a billion monthly users. However, celebs from the likes of Rosie Huntington-Whiteley to Rita Ora have received slapped wrists for failing to declare their…
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According to YouGov there are 40.7 million social media users in the UK aged 18 and over — equaling 80% of the total adult population. Social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool? Despite fears…
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Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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Who’s already signed up? I’ve spent the last couple of weeks actively cleaning my home with Zoflora, visiting various homeware stores seeking out new magical cleaning products and sharing my new found love of cleaning my home with anyone who’ll listen. Sophie Hinchcliffe aka @mrshinchhome has become a cleaning sensation, taking Instagram by storm with her…
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