This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions has been around for centuries. So it only makes sense for us…
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This week saw the release of the 2019 YouGov Brand Health ranking, and if like me, you love a list, then this is definitely one for you. 2019 has been good news for retail pr with department store John Lewis topping the chart for the second year running – with a hat tip to its…
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Many of us would be able to think of some kind of scenario involving a big corporation being involved with charity work – for example if you catch a plane you will often be given the opportunity to donate to their chosen charity on landing. Ryanair is one such airline, as it is partnered with…
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Plant-based food is now more popular than ever with meat free alternatives popping up in retailers around the country. You only have to pop down to your local supermarket to now find specifically designated aisles for vegetarian and vegan options – something you’d be hard pressed to find if we rewind 10 years. Kickstarting 2019,…
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What’s your favourite emoji? With so many choose from, it’s only right that we have a national date to celebrate… and this week saw the fourth World Emoji Day – the date was chosen as 17 July as it’s the date shown on the emoji calendar. From their introduction in 1999, today emoji is described…
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Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with…
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2019 is a year in which messages of body positivity and self-love are becoming increasingly prevalent. The theme of this year’s Mental Health Awareness Week was ‘Body Image.’ Nike is just one of many big brands who are on board with the increasing message about all bodies being beautiful. For a long time clothing brands…
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As you may have heard, popular cosmetics brand, Lush UK, announced in April this year that they would be logging off of their social media accounts for good… “We’re switching up social media. Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with…
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“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched in 2010, the same year as Instagram, but after spending many…
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