Tag: digital pr

The Virtual Influencer: Digital Advertising’s Newest Trend for 2023

Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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UK’s Best Christmas Markets in 2022 To Visit

Christmas is fast approaching and what could be more festive than going to a Christmas market? Kick start your festivities by discovering these iconic Christmas markets to enjoy right here on your doorstep, according to Tripadvisor. WINTER WONDERLAND One of London’s most popular parks every year transforms into a magical Winter Wonderland. Winter Wonderland is…
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Our Favourite Christmas Adverts of 2022

With our favourite time of year fast approaching here at Escapade, what could be better than cosying up by the fire with a cup of hot chocolate and watching all your favourite Christmas adverts? So, if you’re not yet feeling that holiday spirit just yet we are certain these adverts will certainly leave you feeling…
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The Metaverse: How retailers and brands are adapting to the future

If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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What is Mastodon? – Twitter’s New Rival

Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
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YouTube Introduces YouTube Handles

If you are a content creator you may have received an email from YouTube recently asking you to create your own unique channel handle. But what exactly does this mean? And when will this be rolling out across the platform? What is it? YouTube are describing the handles as “a new way for people to…
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First Year Tips for PR & Marketing Students at University

Starting university is a new chapter in your life, and it can be scary meeting new people, and moving away from home but it is the beginning of a new chapter in your life that will give you full of independence and freedom. Here at Escapade PR & Marketing, we want you to feel prepared…
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Distinctive Campaigns of 2022

Staying relevant in today’s world is difficult and distinguishing yourself as a brand and a business is so important to remain competitive. Since we entered 2022, the return to normality has left businesses finding creative ways to remain innovative and make sure that every campaign has an impact. Large brands like IKEA, Muller and Specsavers…
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Put a Spring in Your Step-Top Tips to Freshen Up Your Business

There’s something about Spring that screams a new beginning. Spring cleaning is no longer limited to houses; now is the time for businesses to take an advantage of this time of year to get organised and make improvements by spring cleaning your business. Clearing out the clutter in your business is not only refreshing, but…
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