September signals a time of change. Summer ending. Schools starting. And from a social media point of view, new digital marketing reports being released. In this blog I will be rounding up the latest statistics in social media, from how consumers and brands view the platforms, to the challenges that social media marketers face. So,…
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Here at Escapade, we have the honour of being both a consumer PR agency AND a marketing agency. This means we have mastered these industries for our clients individually and together. As the newest member of the team, it has been important for me to understand the key differences between consumer PR and marketing, and…
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You’ve already heard or read about Threads, a new app created by the Instagram team, but do you know how to use Threads? If you need a quick refresher about the app, essentially Instagram Threads allows you to share text-based content – with options to include links, photos, and videos. Ready to leave Twitter, or…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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June 21st marks National Selfie Day, a day dedicated to capturing the perfect self-portrait. With the rise in smartphones with front facing cameras and social media trends, capturing the ideal selfie has become a significant part of living in the digital world. What are selfies? Selfies are self-portraits usually taken on a smartphone camera, at…
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As a consumer PR agency, it is important for us to be able to communicate a brand’s message to its target audience. A huge part of that communication for brands comes from the increased use of social media. However, different age groups respond to social media in different ways. In particular, Gen Z. In this…
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With the rise of social media, influencers are continuing to grow quickly and organically to build their audiences. Influencer marketing has become one of the most powerful tools for brands to establish genuine connections in an engaging way with their target audience. By collaborating with influential people who have a strong online presence, brands can…
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ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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