It seems like every day there is another news article about the latest developments in artificial intelligence (AI). From the Pope wearing a coat, to Coca-Cola running a new AI competition, this technology is one that keeps expanding daily. As we all try to adjust to this new world, businesses and brands included, here is…
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The digital era is here with no signs of disappearing any time soon. In fact, there are over 3.2 billion people now using social media … that’s just over 40% of the world! So, keeping up with the latest trends, in order to make your content stand out in this evolving world, is more important…
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Here at Escapade, we are excited to announce that our Associate Director, Rhianon Williams, has been appointed Vice Chairman of the PRCA South East & East Anglia Group! Working closely with Chairman Katie King and the PRCA events team, Rhianon will be officially welcomed at the first group event of 2016 on Wednesday 27th April 2016,…
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It seemed like such a lovely idea; inviting the public to submit and vote on the name for a £200m ship, but is it one that perhaps, The Natural Environmental Research Council (NERC) is now regretting? Looking for a name to reflect the ship’s prowess in the oceans; it is due to set sail the…
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The social media PR scene has got its fundamentals like Facebook, Twitter and LinkedIn; and its slightly newer platforms including Instagram and Pinterest; but shouting loudly on the scene at the moment is the social imaging app: Snapchat. Snapchat is a new and exciting way for brands to communicate with their audience and has huge…
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Ever wanted to ‘explore the world in real time through someone else’s eyes’? Well now you can with Periscope! Launched in March, Periscope has captured the attention of social media PR users, keen to participate in the very latest sharing medium – with no restrictions. Periscope says ‘we wanted to build the closest thing to…
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Today’s bloggers can have more of a fan following than celebrities and they often speak through agents, sign book deals and are more influential than people who have been in the lime light for decades! Zoella became the fastest-selling author in 2014 selling over 78,000 copies in its first week alone. Just to reiterate, a…
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