ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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If you are one of the billion social media users you probably would have noticed the social media black-out that affected people world-wide last night. According to Down Detector from around 4 pm UK time social sites such as Instagram and Facebook were down around the world. Social media users were left without access for over…
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Falling out of love with traditional Valentine’s Day rituals? You’re not alone! So why is February 14th still considered one of the key trading periods for retailers? And the stats don’t lie. Even though the level of market growth around the nation’s favourite day of love is slowing down, the Valentine’s Day market in the UK…
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Anyone who has an Instagram account will have heard of the famous ‘EGG’ and if you haven’t quickly head over to @world_record_egg. But you have to be careful there are a lot of fakes flying around! However the real one is hard to miss with 10 million followers and over 52 million likes on the…
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Love video? Hooked on Instagram Stories and Insta Lives? Well you’re probably going to love the latest news from Instagram this week, with the launch of its long-form video service, IGTV, to celebrate hitting a milestone 1 billion users. Video has proved to be a big hit for the company, rolling out a range of…
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This month we’re getting to know Emma Smyth from The Em Edit, who describes herself as “plus-size wearing, big-footed lover of vintage, gaudy prints and all things snazzy”… When did you first set up your social channels, and what got you started? I started Terrible Tumbles in 2013, which seems an unfeasible amount of time…
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In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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