Tag: digital campaign

SOCIAL MEDIA SUFFERS THE MOST SEVERE OUTAGE IN ITS HISTORY!

If you are one of the billion social media users you probably would have noticed the social media black-out that affected people world-wide last night. According to Down Detector from around 4 pm UK time social sites such as Instagram and Facebook were down around the world. Social media users were left without access for over…
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LOVE vs FOOD

Falling out of love with traditional Valentine’s Day rituals? You’re not alone! So why is February 14th still considered one of the key trading periods for retailers? And the stats don’t lie. Even though the level of market growth around the nation’s favourite day of love is slowing down, the Valentine’s Day market in the UK…
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Video Made the Instagram Star

Love video?  Hooked on Instagram Stories and Insta Lives?  Well you’re probably going to love the latest news from Instagram this week, with the launch of its long-form video service, IGTV, to celebrate hitting a milestone 1 billion users. Video has proved to be a big hit for the company, rolling out a range of…
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#GETTOKNOW Emma Smyth

This month we’re getting to know Emma Smyth from The Em Edit, who describes herself as “plus-size wearing, big-footed lover of vintage, gaudy prints and all things snazzy”… When did you first set up your social channels, and what got you started?  I started Terrible Tumbles in 2013, which seems an unfeasible amount of time…
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The Trends Shaping Celebrity & Influencer Brand Collaborations

In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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IS SOCIAL MEDIA THE KEY TO AIRLINE SUCCESS?

The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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The Lean in 15 Revolution

Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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Social Media PR Fails!

In the week where everyone was talking the beautiful game, it is no surprise that brands jumped or at least attempted to jump on the hot topic of the Euros 2016! On social media being topical is the aim of the game, jump on the right hashtags, create engagement and you can reap the rewards!…
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