Mother’s Day has always been a day of celebration, appreciation and remembrance. However, Mother’s Day has become a great opportunity for brands. With development of resources and marketing techniques, brands can utilise what this day represents and align this with the delivery of their campaigns. I have chosen some of my favourite Mother’s Day TV…
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ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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With our favourite time of year fast approaching here at Escapade, what could be better than cosying up by the fire with a cup of hot chocolate and watching all your favourite Christmas adverts? So, if you’re not yet feeling that holiday spirit just yet we are certain these adverts will certainly leave you feeling…
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If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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