Tag: consumer pr

CHRISTMAS 2023 CONSUMER TRENDS TO LOOK OUT FOR

It’s never too early to start talking about Christmas! Here at Escapade, we know how important it is to keep up with all the Christmas 2023 consumer trends before they start emerging this festive season. (Also, who doesn’t love Christmas!)     Retail Week looked at the consumer habits and trends to be aware of for…
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THE DIFFERENCE BETWEEN CONSUMER PR AND MARKETING

Here at Escapade, we have the honour of being both a consumer PR agency AND a marketing agency. This means we have mastered these industries for our clients individually and together. As the newest member of the team, it has been important for me to understand the key differences between consumer PR and marketing, and…
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HOW TO USE THREADS: A STEP-BY-STEP GUIDE

You’ve already heard or read about Threads, a new app created by the Instagram team, but do you know how to use Threads? If you need a quick refresher about the app, essentially Instagram Threads allows you to share text-based content – with options to include links, photos, and videos. Ready to leave Twitter, or…
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MASTERING CRISIS MANAGEMENT IN FOOD AND DRINK PR: YOUR ULTIMATE GUIDE

In today’s fast-paced and highly competitive world of the food and drink industry, crisis management has become an indispensable skill for a food and drink PR agency. Dealing with a crisis effectively can make or break a brand’s reputation, and it requires a strategic approach that addresses the unique challenges of the industry. What is…
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WHAT IS THREADS? INSTAGRAM’S NEW TWITTER RIVAL

Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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SNICKERS ICE CREAM LAUNCHES FIRST EVER UK TELEVISION CAMPAIGN

Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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WORLD SOCIAL MEDIA DAY

Social media has become an integral part of our lives, connecting us to a global community and transforming the way we communicate, share ideas, and build relationships professionally and personally. With its immense influence and impact, it’s only fitting that we dedicate a day to celebrate this phenomenon that has revolutionised the way we connect…
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