Here at Escapade, we have the honour of being both a consumer PR agency AND a marketing agency. This means we have mastered these industries for our clients individually and together. As the newest member of the team, it has been important for me to understand the key differences between consumer PR and marketing, and…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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In today’s fast-paced and highly competitive world of the food and drink industry, crisis management has become an indispensable skill for a food and drink PR agency. Dealing with a crisis effectively can make or break a brand’s reputation, and it requires a strategic approach that addresses the unique challenges of the industry. What is…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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Social media has become an integral part of our lives, connecting us to a global community and transforming the way we communicate, share ideas, and build relationships professionally and personally. With its immense influence and impact, it’s only fitting that we dedicate a day to celebrate this phenomenon that has revolutionised the way we connect…
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As a consumer PR agency, it is important for us to be able to communicate a brand’s message to its target audience. A huge part of that communication for brands comes from the increased use of social media. However, different age groups respond to social media in different ways. In particular, Gen Z. In this…
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