In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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Cast your mind back to June 2015, when Donald Trump first announced he was going to campaign to be the official Republican candidate in the 2016 US presidential election. We all laughed. Then think back to only July this year, when he actually managed to get voted in as the Republican representative. Still pretty humorous….
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It seems that in this day and age, we are surrounded by the daily musings of celebrities across the media, from David Beckham crashing his car to the latest red carpet ‘nip slip’. Let’s face it, when it happens, we want to know about it! As we are all too aware however, as quickly as…
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