Since the UK went into lockdown on Monday 23 March 2020, our Sport, Health & Wellbeing PR team have noticed a BOOM in the fitness industry and not in the conventional way.
9.7 million of us Brits were reportedly signed up to health and fitness facilities in Sept 2019 – sounds like a lot doesn’t it. It equates to around 15% of the UK population who are signed up to use the gym, attend fitness classes, unwind with yoga and meditation or maybe swim a few lengths.
So, what happens when the leisure centres close, and we’re all told to stay indoors?
Well thanks to social media, we can get EVERYONE moving!
Joe Wicks has kicked off a daily PE lesson at 9am on his YouTube channel, for children (and adults!) to join in and burn off some of that energy! It appears to be extremely popular with 954K live streams on just day two!
With an allowance of one hour each day for exercise outdoors, it’s quite common to see a runner or a couple walking past your living room window. Whether it’s popping to the shops for essentials, a long cathartic run or just a walk to get some daily fresh air, not many people are missing the opportunity to go outside and get moving!
What about the heavy gym goers? The bodybuilders, powerlifters and weightlifters? Well they are certainly getting creative! We’ve seen pull ups being done with a bathroom towel over a door, and guys bench pressing their partners.
It seems like a lot of consumers wanted to adapt quickly to the ever-evolving regulations and ensured they stocked up with gym equipment at home. In fact, at the time of writing this, there appears to be a real shortage of dumbbells weighted 8kg – 25kg!
With resistance bands, kettle bells, dumbbells, towels, skateboards and bottles of milk flooding our feeds, you don’t have to scroll far through Instagram before you come across home workout ideas. With the fitness industry moving to 100% online, no matter what equipment you have (or do not have) there’ll be a workout that suits you!
Our consumer PR agency specialises in connecting everyday brands with everyday people across four core sectors; Consumer PR, Food and Drink PR, Retail PR and Sport, Health & Wellbeing PR.
