With a brand transformation, new product launch and an exciting celebrity campaign kicking off this week, it is fair to say that our lovely client POM Wonderful has had a jam-packed and incredibly exciting start to 2015…

Renowned for being made from only authentic Californian pomegranates, POM Wonderful 100% Pomegranate Juice from concentrate has launched a new single serving bottle.

A little sweet and a little tart, the Escapade girls have been popping the new addition in our handbags for sipping on the way to work and for staying refreshed post-workout!

The new serving follows an exciting brand re-vamp including a make-over of the famous three bobbled bottle.

And the exciting news just keeps on coming…

To encourage more people to live a healthier lifestyle, we have enlisted fitness professional and TV personality Katie Bulmer-Cooke to front a series of short online workout videos!

Katie is a personal trainer that has a number of professional qualifications and awards under her belt. You may also recognise her from her recent stint on BBC1’s prime time television programme The Apprentice.

The are four videos in the series that make up part of our health PR campaign; Wonderful Mums, Wonderful Energy, Wonderful Abs and Wonderful Minds, all of which can be completed in the comfort of your home.

For more information on the latest news from POM Wonderful visit Vimeo.com/PomWonderfulUK. Here’s a peek at Katie’s first instalment of #wonderfulworkouts

Wonderful Energy Home Workout Video by Katie Bulmer-Cooke with POM Wonderful UK from POM Wonderful UK on Vimeo.

Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.