When a new client product lands in the Escapade office, it’s often met with mass excitement, a stampede to the kitchen and cries of delight… And our most recent launch was no different!

Last month we received the much anticipated TWIX Spread… and we weren’t disappointed!

After a group tasting session, we drafted trade and consumer press releases and sold these in to the media.  Following a raft of food and drink pr trade coverage, online and in print, we sold in the consumer press release securing blanket coverage across national and lifestyle titles. And while we all loved the new spread, media momentum also quickly gathered pace from across the globe… with sample and information requests from the US, Europe and Australia.  It seemed we weren’t the only ones with TWIX fever!

To date, we’ve secured coverage including The Grocer, Convenience Store, Talking Retail, Asian Trader, Metro, Evening Standard, The Daily Mirror, Mashable, The Sun, Homemade, Glamour, UNILAD, Good Housekeeping… and in the US our favourite pieces came from TIME and Fox News!

Whether you’re a fan of the unmistakably biscuit, caramel and chocolate of left TWIX or the distinctively caramel, chocolate and biscuit of right TWIX – you’ll not want to miss out on the latest spread to hit the shelves!  Try it for yourself now, from Asda. RSP £2.00.

Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors;Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.