Month: February 2023

Meta announces subscription service for Instagram and Facebook verification

Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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Twilight Takeover: The Rise of ‘Granfluencers’

Since TikTok emerged the platform has always been associated with the younger users. In 2022, TikTok had unsurprisingly “surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.” An article in the Daily Express highlights the rise of the Granfluencers- “people…
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The Trouble at TikTok: Why the app is receiving backlash

It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
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Y’ALL READY FOR THIS? POPEYES® TO OPEN IN READING

We are super excited to be working with the Popeyes® marketing team on a regional level to support the opening of its latest American fried chicken restaurant in our agency hometown of Reading! The restaurant will officially open its doors at 12pm on Thursday 23rd February at 107-108, Broad St, Reading. Chicken fans are advised…
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Maximizing Your Reach: The Best Time to Post on Social Media

The number one question that content creators ask themselves is… “What’s the best time to post on social media?” Social media has become such an important platform for creators to grow their businesses, brands and followings. Uploading images and videos at optimal times is a great way to strengthen your chances of capturing and cultivating…
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