When lockdown was announced in March 2020, Brits went wild in the aisles. In scenes akin to Supermarket Sweep, toilet rolls, pasta and tinned foods flew from the shelves as the nation went into blind panic to stockpile at home. While we might have been struggling to find flour, sugar and baking powder in the…
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It would be fair to say that the UK media has taken a bit of a bashing of late, with consumer confidence taking a knock with reporting of the Covid-19 pandemic. So where are consumers placing their trust, and how can you ensure you are maximising the most trusted channels to tell your story? According…
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The modern day consumer lives in a world of immense supply of information. With changes in technology everything is just a few clicks away and a message can be distributed to millions within seconds. Those on the receiving end are becoming desensitised to many forms of advertising, making it increasingly difficult for smaller businesses to…
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