As Coronavirus has swept the world over the past few months, the recent, unforeseen turn of events has forced brands to rethink their tone and messaging to existing or potential customers. Businesses have had to quickly change their social and advertising strategies – and no doubt, social content which has been carefully curated and planned…
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It’s week nine of lockdown in the UK, and how many couriers have you made friends with? The postman has become my best friend, my food is delivered by a landscape gardener desperate to help the community, and I see the Amazon man more than anyone I know – and I’m not alone, right? A…
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It has been reported by The Drum that during lockdown people have “embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.” The use of social…
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