Month: October 2019

How nudging consumers can make your marketing strategies more effective

According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
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Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping report, around half of British consumers bought something Halloween related…
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Is the Future of Food Blue?

Don’t adjust your screen, this isn’t one of those ‘what colour can you see’ tests that are set to drive you crazy… this really is all about the latest trend towards blue food. Yes, blue. Earlier this year, Innocent launched a blue drink, Bolt from the Blue, and took on the world of social media…
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