According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
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Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping report, around half of British consumers bought something Halloween related…
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Don’t adjust your screen, this isn’t one of those ‘what colour can you see’ tests that are set to drive you crazy… this really is all about the latest trend towards blue food. Yes, blue. Earlier this year, Innocent launched a blue drink, Bolt from the Blue, and took on the world of social media…
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One of the nation’s favourite caffeinated drinks, coffee, has been talk of the town this week. Yes, that’s it – if you somehow missed this one, October 1st marked the celebration of International Coffee Day – hoorah! However, a bit of chaos ensued after Costa Coffee offered customers free coffee (and other hot beverages) to…
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