Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies. There are 15 million…
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Christmas adverts have fast become a staple part of the festive build up, so much so it’s hard to believe that it has only been nearly six years since John Lewis first released their iconic video ‘The Long Wait’, which seemingly spearheaded the start of the Christmas advert revolution! Back in 2011, the advert featuring a boy…
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This week in the Escapade office, we discovered the Waitrose Food and Drink report 2017-2018*, which unsurprisingly brought on lots of mini debates! The first question was – can you guess what was in flavour in 2017? The top ten included carbs, protein and blueberries. Brunch also made it into the top 10, where we are…
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In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for many and one that includes choosing food and drink that will address perceived nutritional, physical, and emotional needs. Opportunities also will be plentiful for natural, tantalising, and unexpected textures from chewy beverages to…
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The recent RAJAR Midas report for Q3, sparked a lively discussion in the Escapade office about just how much time we all spend listening rather than watching, despite the often lauded age of video. All of us listen to something on our commute to and from work, and either the radio or a streaming service…
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