How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing majority of people choose brands that match their personal style and taste, whether they are shopping…
Read more >
This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
Read more >
There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually are. Strength of brand, and mass brand awareness, seemed to…
Read more >
