Month: May 2017

ESCAPADE PR COMPLETES MANAGEMENT BUYOUT

Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams. The agency will continue to operate from its office in Reading, Berkshire,…
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The Rise of Free From: it’s not just a fad

The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping.  Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among young people to eat a free from…
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The Rise of the Daily Browsers and Buyers!

Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. For a snapshot of our Purple Paper insight you…
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WEARABLE TECH TOPS THE FITNESS TRENDS

The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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