Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
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Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day card. This should come as no surprise really, as…
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From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
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I’m the first to admit it… I’m an online shopaholic. Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the supermarket. Remember the days of your order being…
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