A huge surge in consumer demand for transparent labeling is serving food and drink brands a new challenge; to find a happy balance between conforming and standing out from the vast food crowd. Widespread media coverage and ingredient shaming of some of the nation’s most popular food and drink brands has left the modern consumer…
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Christmas in July is always a busy time for Escapade, gold ribbon and gift bags litter our desks whilst we prepare for the wrapping event of the year – the Christmas gift wrapping master class with specialist Jane Means. Jane Means has wrapped gifts for an endless list of celebrities, Dior, Selfridges and even featured…
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With a brand transformation, new product launch and an exciting celebrity campaign kicking off this week, it is fair to say that our lovely client POM Wonderful has had a jam-packed and incredibly exciting start to 2015… Renowned for being made from only authentic Californian pomegranates, POM Wonderful 100% Pomegranate Juice from concentrate has launched…
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This week the consumer PR team at Escapade has been joined by the lovely Beth Glover who is currently in her final year of studying English Language and Communication at Cardiff University. As part of her induction into the wonderful world of PR, we tasked Beth to write her first ever blog post on any topic or…
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The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
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The social media PR scene has got its fundamentals like Facebook, Twitter and LinkedIn; and its slightly newer platforms including Instagram and Pinterest; but shouting loudly on the scene at the moment is the social imaging app: Snapchat. Snapchat is a new and exciting way for brands to communicate with their audience and has huge…
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A new camera arrival is always an exciting time in the Escapade office. And with the new PENTAX K-3 II we were so excited that we took it out on a consumer technology PR tour to show it off! The PENTAX K-3 II digital SLR camera follows in the footsteps of the very popular, award…
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Ever wanted to ‘explore the world in real time through someone else’s eyes’? Well now you can with Periscope! Launched in March, Periscope has captured the attention of social media PR users, keen to participate in the very latest sharing medium – with no restrictions. Periscope says ‘we wanted to build the closest thing to…
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What’s your boyfriend or brother really up to in their spare time? Baking, yoga and ballroom dancing according to the headlines from our client, MARS Milk! This month, we launched their MARS Milk Play Fund, with a little help from the lovely guys over at talkSPORT! The consumer pr campaign began with some insightful research…
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